57 Step SEO Checklist All Website Owners Should Follow [Infographic]

Are you working on websites’ SEO and want to ensure you have your bases covered? Want a simple to follow SEO checklist to guide you towards Google success?

Brafton share their SEO steps to follow in this infographic.

 

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They break things down into the following sections:

  • Know your ranking factors
  • Optimise your domain
  • Optimise Google My Business
  • Get social
  • Encourage user reviews
  • Generate backlinks and traffic
  • Mobile usability

Check out the infographic for more detail.

 

57 Step SEO Checklist All Website Owners Should Follow [Infographic]

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ASWD March 20, 2019 0 Comments

How to Choose the Right Font for Your Business [Infographic]

Are you trying to choose the best font for your website and logo? Want to try and understand the anatomy and psychology of a font to help guide your choice?

MDG Advertising shares their beginners guide to fonts in this infographic.

 

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They break things down as follows:

  • Font vs typeface
  • The anatomy of a font
  • Font categories
  • Font readability
  • How to match a font to your goals

Check out the infographic for more detail.

 

Design-for-Beginners-How-to-Choose-the-Right-Font-for-Your-Business

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ASWD March 2, 2019 0 Comments

Top 10 Rules for an Effective Landing Page

When you’re designing an effective landing page, there are some very important things you need to focus on. Many people think they just need a few links to a products page, but there are many more things that factor in when you are building a great landing page. You can’t do everything in a short amount of time, it takes patience, so be sure to go over everything twice or three times just to make sure you have it right. You can even ask someone to come in and evaluate your pages so you have an unbiased review from someone that will tell you the truth.

 

Below I’ll be going over the top 10 rules to an effective landing page, and they are:

 

Your Page Needs to Focus on One Thing

You need to figure out what your main business point is and stick with it. You can’t talk about all of your services or products because it could get overwhelming and possibly confuse if there’s too much to read. Stick to one or two of your main selling points and get detailed about it.

 

The Most Important Info Goes Above the Fold

Above the fold means you need to have all of the quality selling points in front of the visitor before they even scroll down the page. This is your Money Section and will likely boost your sales if set up just right.

 

Your Headlines Need to Attract Attention

I’m not saying you need to set it up to be click-bait, but you need to keep your headlines attractive so people keep reading and stay on the page longer. If you have bland headlines it will guarantee that people will leave your pages and not go to a second or third article. Keeping people on your website is what you’re trying to do, so keep your headlines attractive.

 

Your Specific Audience Needs to Get Special Benefits

If you know exactly what your audience wants, give it to them in the form of a benefit like a discount. You can even give away specific things that they might want, which will increase your page views as well as sales.

 

Talk About Specific Features

Just like the very first point, get specific about your one or two features and you will have a much better landing page. If you’re just glossing over and typing up a few sentences about your services, you’re not creating a great experience for the user and your sales will likely drop.

 

Provide a Clear Call to Action

If your links are disguised within the content or don’t stand out in the sidebar and footer, you won’t see an increase in sales or profits. Make sure your call to actions stand out from the page and you will see people clicking on them more often, boosting your sales.

 

Use Unique and High-Quality Images

Using bland images won’t get you much in the field of quality landing pages. If you have to, pay for a subscription to a stock image platform and select some specific images that fit your design and industry. After you have the right images for your landing page, customize them slightly so they stand out a bit more.

 

Use Formatting to Break the Page Apart

When I run into a wall of text I tend to not read it. Now, if that wall of text was broken up into smaller paragraphs and had headlines for a few of them, I would read down the page more often and that means formatting works. It’s actually proven that formatting your content works better than a wall of text, so do it and watch your time on page increase.

 

Use Social Proof on Your Pages

When you’re trying to get people to sign up for something, use social proof to increase your success rates. When you show that X amount of people already love what you’re doing, tell other visitors about that and they will more than likely sign up because others will do the same.

 

Have An Easy to Opt-In Form

When you’re building a great landing page, you will always need an opt-in form to boost your sign-ups. Email marketing is still a huge way to increase profits, so start collecting those emails and watch the return visitors start buying more and more.

 

In Conclusion

If you can follow all of the tips above, you will more than likely have a great landing page and boost your sales. It’s a long journey, and it might take you a few tries or days, but you can make the best landing page if you just go through the above list step by step and make sure it’s done to perfection. Remember, most landing pages only need to be done once and can sit there for a long time bringing in leads.

 

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ASWD February 10, 2019 0 Comments

Why You Should Use a Premium WordPress Theme Instead of Free Website Builders

If you’re starting on your digital journey you will likely be figuring things out, one of them will be how to set up a website for an affordable price, and you will more than likely stumble upon Wix because they’re massive and spend a lot of money on marketing each month. What you need to understand is that you will probably get more freedom and functionality if you were to purchase a premium WordPress theme from a place like themeforest.net and put it on your hosting account.

If you were to have your theme, on your hosting, you could edit any page or line of code that you want. You could use the premium WordPress theme as a sort of template and modify the design of every single page so you have something truly unique. You can use builders like Visual Composer or Elementor to get this done even if you know nothing about design.

It does cost some money upfront, but you won’t be paying a $15 monthly fee for an underwhelming design on a large shared server where you’re likely placed with 500+ other websites. You can have access to a cPanel, your WordPress dashboard, all the code, and have complete freedom. Or you could go with Wix and pay them a monthly fee to have a basic site and then you’ll realize if you truly want to be successful online you’ll need something more unique, which is why you should just start with a Premium WordPress Theme now and avoid Wix if you’re trying to be a professional in your industry and make waves.

Some people may get intimidated by the intricacies that come along with websites, but it’s not that difficult once you go through all the steps for the first time. When signing up for hosting through Advertising Solutions Web Design, we will walk you through everything and even do the steps for you if you’re stuck, most other hosting companies will also help you with this.

 

What you need to do:

  1. Purchase your domain
  2. Purchase hosting
  3. Purchase your desired theme from ThemeForest.net
  4. Upload your theme (most come with demo content)
  5. Take a few days to edit your pages and go through your settings
  6. Continually edit, update, and add content

A website isn’t something you can set up and leave it alone; you need to continually update plugins and themes as well as your content if you want to keep it running smoothly and be as successful as possible. Look at all the websites that look like they were designed in 1997, they were never updated after design trends changed, and now they are less successful only because of how they look. Don’t be one of those 1997 designs and lose sales, be a success story, and look professional while staying up to date with design trends!

In the end, setting up a “custom” website is just as easy as setting up a Wix website, but you will have to pay a little more upfront to get a good looking design. You can also purchase some premium plugins to optimize and speed up your pages, but those are usually optional, so focus on what is necessary at first and splurge a little on what you want later on, so you don’t blow through your cash in the first month.

 

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ASWD January 21, 2019 0 Comments